Empowering Brand Marketing for Video Game Studios and Publishers
Looking to expand your team temporarily?
Trailsparkler offers you the opportunity to reinforce your brand marketing staff with an experienced « plug and play » professional. Give yourself extra bandwidth and a boost to your team when you need it most. Contact me to discuss your needs!
Start Early for Successful Game Publishing
Are you an independent video game studio willing to self-publish or seeking a publisher? Look no further— I’m here to assist you on your journey.
However, even if your game’s launch is far off, don’t wait until then. It’s crucial to start onboarding Brand Marketing and Communication now to make sure you stand out from the competition at launch. I help you implement the levers that will boost your reach and performances.
Build success with a solid Brand Management
Just like launching a space rocket into orbit, your game requires a precise mission, a well-designed and planned trajectory, an efficient guidance system, and the right team.
As a video game marketing consultant with extensive experience in publishing, studio work, and R&D, I guide you through the process of Brand Management and publishing. I bring solutions to define or refine your game’s scope while considering the market dynamics.
It is important to understand the market and shape your game in a way it will be unique or as original as possible. Even a game on a popular genre must have a value proposition supported by innovation, while also understanding the player needs and expectactions, as well as the market data and business potential. This is one of my areas of expertise, and I will help you build the right foundations that will make your game stand out from the crowd.
Chart a Clear Path with a Senior Video Game Marketing Consultant by your side
If you are already a step ahead, I conduct a comprehensive study to diagnose and provide recommendations for your brand.
Together, we solidify your brand platform, position your game to establish strong pillars and design a clear trajectory with a solid roadmap. Let’s identify who your players are, and what they want, what motivates them. That will empower your dev team with precious insights, as well as shape the right marketing approaches.
Our ultimate objective is to launch your game under optimal conditions on platforms like Steam, and any other distribution channels.
To maximize your success, I bring my deep understanding of the levers available to you and orchestrate them at the right time.
Customizing Action Plans for Maximum Impact
Success doesn’ depend on a single magic lever but rather on a combination of factors that must be strategically activated.
In close collaboration with you, I’ll design an action plan in the form of a go-to-market strategy. My approach includes developing a relevant roadmap and tailored means aligned with the market and your budget.
My methodology follows the principles of Integrated Marketing Communications, which prioritizes the end users, placing them at the center of your marketing strategy.
Benefit from a Network of Specialists, Regardless of Scale
With my experienced partners, we have in-depth expertise working with both AAA games and smaller projects. Rest assured, we can handle any size and complexity.
Realizing your Vision with Seamless Execution
I also help coordinate the implementation phases to ensure seamless alignment between your strategy and execution, maintaining consistency throughout.
My unwavering passion for the video games industry has consistently driven me to forge and deploy original and creative solutions. Together, let’s ignite the spark of success for your game.