Excellence in Brand Marketing for Video Game Publishers
Boost and maximize the resonance of your campaigns with the help of a marketing consultant for video game publishers. As your external workforce, I provide my support to your marketing team on a part-time or a full-time basis. If you look for a contractor, you are at the right place.
Working with a consultant is not about adding one more layer, it is about making your marketing more fluid with added value.
My Services
Market research and Strategy: Creation of an impactful Go To Market plan for your game to stand out in a saturated market. My methodology is user-centered to understand their needs and desires. I also help you define or improve the value proposition of your games. Finally, I provide a clear vision with a detailed roadmap.
Marketing Campaigns: Setting up impactful campaigns supported by an in-depth content strategy, and implemented on the right platforms with on-brand content aligned with your target audience. The strategic approach I propose creates content based on the objectives defined for each campaign milestone. My work ranges from strategy development to orchestration of execution.
Integrated Marketing Communication: This method is player-centric, focusing on their needs and the communication platforms they use. I enhance it by ensuring consistency and adaptation of content and messages regardless of the communication channel.
Public Relations Management: Representation of your games to the media, influencers, and content creators to generate visibility, especially on the internet, social networks, and major industry events.
Communication Channel Optimization: Analysis and improvement of touchpoints with your players, from the official site to social networks, including Steam and other stores. I also ensure the measurability of actions to continuously optimize communication tactics.
Project Management Skillfulness: Working with a consultant is not about adding one more layer, it is about making your marketing more fluid with added value from an experienced professional powered by an integrated project management culture. Leading a project is about connecting the dots, orchestrate and support stakeholders. Having the 360 vision on a project will help prevent pitfalls and keep the team engaged at its best individual capacities. Success does come from different factors, not only a great idea, not only a good strategy, but also from a good implementation.
Why turn to my expertise?
Proficiency in the video game market: With over 21 years of experience in marketing including 15 years at Electronic Arts and as a passionate gamer, I understand current trends, player behaviors, and the unique challenges faced by video game publishers in today’s economic environment.
Tailored approach: Every game is unique, and I create marketing strategies tailored to your game, target audience, and objectives.
Mastery of implementation: I have track records in managing global and local (France) campaigns. I help you achieve your goals, whether it is brand awareness, successful launches, or player loyalty.
Project Management at high intensity: I am comfortable managing complex projects with many stakeholders and different time zones. I understand the needs and the processes from big and smaller organizations to successfully orchestrate campaigns.
Advantages of External Collaboration
Flexibility and Efficiency: By collaborating with an external consultant like me, you benefit from remarkable adaptability. You can solicit my services according to your specific needs, optimizing your budget while benefiting from high-level expertise on demand.
Targeted Expertise: My specialization in brand marketing for video games enhances your strategy with a refined and dedicated perspective, complementary to the expertise of your internal team. My experience and team player mindset allow me to be quickly effective. I offer you a plug and play solution!
Resource Optimization: For limited-size teams, every hour counts. By outsourcing certain functions, your team can focus on what they do best, ensuring top-notch marketing support.
Adaptability to Workload Peaks: During launches or promotional campaigns, the workload can significantly increase. As an external consultant, you can quickly mobilize me to address these peaks without overburdening your internal team.
Fresh and External View: A fresh perspective can often identify opportunities or risks that the internal team, deeply immersed in the project, might miss.
Risk Mitigation: Hiring full-time staff is a major investment. By working with an external consultant, you transform these fixed costs into variable costs, allowing you to adapt your budget more effectively based on your needs.
Global or Local Needs
Your Brand Marketing Partner for the World or France
Global experience: My expertise can serve you globally, benefiting from my competence with global campaigns. I have also worked in-studio.
Unparalleled Local Knowledge: Based in France, I intimately understand the culture, trends, and behaviors of local consumers. This allows me to create relevant and effective campaigns for the French market while considering cultural nuances. I adapt global strategies to resonate locally. And to extend your reach to other countries and big markets, I can also recommend other consultants and agencies.
Strategic Liaison: For publishers without a dedicated team in Europe or France, I serve as a dedicated contact point, ensuring your marketing initiatives are not only compliant with regional standards but also optimized for local success.
Cultural Adaptability: France, as a cultural leader in Europe, offers valuable insights that can often be adapted to other European markets. My proximity and understanding of this dynamic are crucial for effectively navigating the European marketing landscape.
Economic Gain: Rather than investing in building a local team from scratch, leverage my expertise and partner network for rapid ROI. You save both time and resources while benefiting from proven know-how.
Time Zone Responsiveness: Being based in Europe, I align with European working hours, enabling real-time communication and quick adjustments, essential for real-time campaigns or rapid tweaks.
My Commitment
Your success is my priority. I work closely with you at every step, ensuring your game receives the attention it deserves and maximizes its market success. I provide solutions and duration tailored to your needs.
Ping me!
Ready to boost your reputation and acquisition with the support of a marketing consultant for video game publishers? Contact me today for a free consultation or contact me on LinkedIn.