Build and Amplify your Video Game Visibility and Reputation

Boost your Video Game Communication

Whether you’re a video game studio or a publisher, I provide end-to-end solutions in the management and operational implementation of your communication projects.

Acting as your dedicated Marketing Manager, I ensure alignment with your strategy and compliance to your roadmap. To achieve effective coordination throughout the process, I work closely with your internal and external teams or my partner agencies.

Maximize Visibility and Sales: Owned Media

I provide a range of solutions to increase your Owned Media presence, because success starts with organic reach.

I ensure that your channels and your social media are regularly and meaningfully animated. From website creation to content management, I deliver compelling product sheets on Steam and other platforms.

By managing these levers over time, the goal is to generate a large number of wishlists and boost your sales, by strengthening your presence in the digital landscape.

Expand Your Reach: Earned Media

Trailsparkler implements targeted video game communication strategies to generate visibility, drive traffic, and increase awareness beyond your Owned Media channels.

This includes engaging with press outlets, content creators, influencers, and even gamers themselves.

By strategically tapping into Earned Media, we expand your reach and attract a wider audience to your game.

Grow Targeted Visibility and Conversion: Paid Media

We develop a customized plan of action for paid activations, designed to amplify your visibility and boost conversions in a targeted manner.

Our approach includes possibly partnering with influencers and content creators carefully selected based on your targeted audience and budget.

With our expertise, you can leverage paid media to maximize the marketing impact of your game.

Build Strong Relationships with your Community

We all recognize the significance of player engagement.

I assist you in implementing best practices for social media and community management to keep players engaged before, during, and after the game’s release.

By fostering a positive and constructive relationship with players, you can receive valuable technical feedback and suggestions.

Furthermore, this engagement serves as a marketing catalyst, generating visibility through content creators and offering numerous long-term benefits when approached strategically.

Ready to trailsparkle your brand?

Let’s talk

Frequently Asked Questions

What is your scope in terms of communications?

We can provide you services with: Communication plan, Owned Media (Official Website, STEAM and other product pages, social media channels, Twitch, newsletter); Earned Media (Content creators and press outreach, community), Paid Media (Media plan, social networks, programmatic, influencers), Player engagement (Community management, tech issues and suggestions reports, content creation)

How to market a video game?

To market a video game, you need to identify your target audience and develop unique selling propositions (USP) highlighting what sets your game apart. You need captivating brand content, promote it on various platforms, social channels, and PR. Engage with your community by leveraging social media, Discord, Steam and more; collaborate with content creators, and attend gaming conventions. Up to your presence on the stores and distribution platforms, your marketing must be consistent and true to your brand voice and identity. Even when your game has launched, marketing provides you with engagement and retention levers, you can iterate based on feedback to maintain interest and increase your sales.

Can you help us with international PR and content creators?

Yes we support studios and publishers in their Earned Media strategy and implementation. We can manage press and other content creators.

One of our team members is already in charge of community management. Can you work with him?

We work with everyone involved in marketing and communication within your company. Or goal is to provide you with solutions to boost your impact and visibility with players. We propose solutions that reinforce your team. But if you don’t have the time or expertise, we can help you too.

How to allocate my marketing budget?

Depending on your budget and the marketing mix, we will recommend the most relevant actions. It starts with « organic » levers to implement, then with marketing activations and paid media. For us, it is critical to produce the most engaging content possible to make your game stand out.